CRM or xRM, MS Financing and More
Posted by Jason on September 17, 2010
I recently attended the Microsoft Dynamics West Region FY11 Sales Planning Retreat. This year’s event was filled with great new technology and opportunities. I’ve outlined the top three things you need to know about Microsoft Dynamics in 2011 below.
- Microsoft Dynamics CRM has become xRM.
- Microsoft Financing is available for any IT project that includes at least 10% Microsoft Technology.
- Microsoft “stacked integration” approach will continue to set them apart from the competition.
1. Microsoft Dynamics CRM has become xRM and it’s not just for customers anymore
Microsoft Dynamics CRM has changed the way we view and use our relationship management systems. Did you catch the missing word in the previous sentence? If you did, you might ask why I left out one of the most important words in a sales professional’s vocabulary: the “customer”? The answer is xRM the new “Anything Relationship Management system”.
Microsoft launched xRM with the release of Microsoft Dynamics CRM 4 and will continue it in Microsoft Dynamics CRM 2011. It uses the structure of CRM and explodes it throughout your organization. With Dynamics CRM 2011 you can track communications and workflows with any contact. Yes, that’s a big – ANY. Both internal and external as well as customer facing and supplier facing and any contact in between will now be part of your business relationship management system. xRM will change the way we share information, track communications and handle our day-to-day operations. It will expand the important CRM type communications tools from Sales, Marketing and Customer Service focused to a holistic business approach. Now we will have the tools at our fingertips to improve our knowledge and communication with traditional CRM contacts (customers, leads, customer service) and extend them to the external contacts (vendors, suppliers, partners to name just a few).
With four main components including the database, user interface, workflow engine, and reporting engine, the new Anything Relationship Management system (xRM), based on Microsoft Dynamics CRM is flexible and scalable solution that will fit any business. It’s customizable to your industry, business practices and unique needs. Did I forget to mention, it integrates seamlessly with the other Microsoft products including Outlook, Office, Windows, Dynamics, SharePoint, ERP, and CRM, of course. More about that below.
2. Microsoft Financing is available for any IT project that includes at least 10% Microsoft Technology.
It’s that simple. You can get financing from Microsoft for any of your IT projects – simply include Microsoft products as 10% or more of the overall project.
3. Microsoft “stacked integration” approach will continue to set them apart from the competition.
The strength of the Microsoft platform and products including Dynamics CRM 2011 is their unrelenting focus on product integration with their other product lines. This product integration approach allows companies to stack their Microsoft technology purchases and extend them throughout their organizations. With similar user interfaces and simplified integrations the results is faster user adoption and streamlined support.
It’s going to be an exciting year in the CRM world and I for one can’t wait to see how the move to xRM will change the way we work with our customer, partners and suppliers. Want to know more about xRM and Microsoft Dynamics CRM 2011? Watch the blog for more about the launch or contact me for more details.