Apple Recall a No-Go, Steve Jobs Announces Refund Option and Free Case

Posted by Amanda Halm on July 19, 2010

PC World is reporting that Apple Inc. will be offering all of its iPhone 4 customers a free case or refund option as a means to quell the recent firestorm pertaining to the phone’s ongoing problems.

Steve Jobs at Friday's Press Conference

During a press conference this morning, CEO Steve Jobs announced that until they could find a permanent fix, they would do their best to satisfy their customers while also taking into account the upcoming launch of the phone in other countries around the world.

This comes on the heels of speculation that there would be a mass recall of the smart phone, which to date has sold over 3 million units. However, the speculation lost ground after the Wall Street Journal reported that the recall wasn’t going to happen.

The article also discussed whether engineers and other higher ups in the company knew about the problem before the phone was launched in late June. During the conference, Jobs was quick to point out that the problem was reported to them only 22 days ago.

The problem involves holding the iPhone in a certain way that causes it to lose signal strength and in some cases drop calls. Customers and tech industry personnel have voiced their complaints, and just recently even government officials have expressed their concerns.  Charles E. Schumer, a senator from New York, recently sent Steve Jobs a letter asking him to seek out a solution.

Although a recall is no longer imminent, they happen often and can do major damage to a brand.  Rest assured that should a recall occur, Dynamics NAV will help reduce recall time from hours to minutes, so that you and your customers can get back to business as usual.